The Legacy:
While touring European breweries, Adolphus Busch was drawn to the Bavarian lagers, particularly one brewed in Budweis. Indeed, when Busch returned home to America, he became one of the greatest champions of lager beers. His Budweiser beer - first produced in 1876 - was initially advertised as "the very highest point known to the art of modern brewing." Today, Budweiser is the world's biggest-selling beer brand, and the majority of its sales are domestic. This pride in traditional brewing techniques has allowed Budweiser to transcend regional tastes and truly become America's beer.

The Delivery Vehicle:
The 1940 Ford was a significant milestone in Ford trucks. The venerable Model BB was set aside and exciting changes came about. This modernization process included not only the chassis - which was updated with a Hotchkiss type drive and improved suspension - but also included an extensively restyled cab. Moreover, the 1940 Ford pickup is considered one of the best looking trucks of all time.

The Model:
The legendary 1940 Ford Pickup is decorated with the familiar graphics of Anheuser-Busch and Budweiser in an exciting die-cast model. The Budweiser 1940 Ford Pickup Truck is produced by - and available only from - Matchbox Collectibles.

(1999)

Scale: 1:43